I am the Founder & Owner of The House PR Agency, the most challenging & rewarding step on my professional path so far. Started from zero, this is the first Romanian communication agency that has launched its own global network of international consultants - The House Extension. I worked on having an international exposure, so the agency was also a member of a dynamic network - IPRN.
I am leading a bright team, passionate about PR & communication, aiming to deliver the most outstanding results and to develop great ideas in a proper context. So far, our portfolio has continuously expanded from local start-ups to international brands activating in different business sectors.
Our performance has been recognised through several awards, two of which speak by themselves: Small Consultancy of the Year in 2017 and we are the only agency on our market to ever receive the Special Award for Continuous Improvement & PR Excellence in 2018 at the Romanian PR Award.
Our international portfolio:
The European Parliament in Romania, Bayer, The Climate Corporation, Seminis, AgroBiotechRom, ARVAL part of BNP Paribas, ABRIS Capital, the British-Romanian Chamber of Commerce.
Overall Work Experience 2012-2015
After my masters in London, I came back to my home country willing for change & with a different perspective on the communications industry. I have nurtured and enriched my work experience with every job.
I started at the European Commission in Romania, representing DC Communication there, I continued by joining the team of MSL Group The Practice and then I did a switch with a job at the client in a beauty MLM company representative of DEESE of Switzerland in Romania. I got back to the dynamic agency environment & activated again for almost two years in the team of 2activePR, a FleishmanHillard affiliate.
Throughout these years, I had the opportunity to grow and to be involved in the communication of brands activating in very specific sectors, each with its relevant know-how, which expanded my perspective as a professional in the PR industry and provided me with the ownership experience of managing an important account - Peroni, Lenovo, Procter & Gamble, Monsanto are just a few examples.
London Experience 2010 - 2011
While in London for my Masters studies, I was juggling with several internships & other rewarding experiences. I was a StAR (Student Academic Representative) for my class.
I started my career path by working in travel PR in the digital division of the Saltmarsh Partnership.