Sue Hunt, head of programmatic for Europe, Tremor Video, thinks that the video predictions for the current year are:
1. Linear and digital media consumption will become seamless to the consumer;
2. The growth in performance will be based on advertising;
3. Programmatic video will grow;
4. There will be a greater focus on delivering the brand metrics;
5. Brand safety and transparency will be minimum standards.
Read the entire article here: http://wallblog.co.uk/2015/02/16/5-video-predictions-for-the-year-ahead/