Social storytelling… hmm! I didn’t know that saying stories on Facebook has a name. It is actually part of the content creator’s job to do that. What I wanted to share with you is actually what I understood from this…
Category: Communication
Power to the people
Bloggers becoming influencers is a new trend, but somehow they have lost their magic. They became influencers when opinions were totally honest. Since they write for brands during campaigns, they seem to have damaged their credibility. More on the topic …
Wireless charging furniture
Yeeey! It is happening! Ikea unveiled the furniture that can charge mobile devices – W I R E L E S S. It seems that it is not compatible to any kind of devide, but nevertheless it is a great …
Top 20 UK Superbrands
Unexpected new comer of the shortlist: Dyson. It surpasses Coca-Cola and it’s a multi-billionaire brand. Among the top 20 Superbrands in the UK, there are three remarcable British ones like BBC, John Lewis with British Airways on top of the …
Storyteller Equation
If you were looking for a storytelling formula, Michael Reeves (Business Development Director, Red Bee Media) gives you one:
“Creating the gap works. To have a go yourself, try my magic story-gap-creating formula: Perceived Dissonance + Law of Associative Coherence …
5 video predictions for 2015
Sue Hunt, head of programmatic for Europe, Tremor Video, thinks that the video predictions for the current year are:
1. Linear and digital media consumption will become seamless to the consumer;
2. The growth in performance will be based on …
Brain targeting
There are some guidelines in everybody’s mind, set by some factors including cultural ones. Somehow, the debate can go beyond this and get into semiotics or neuroscience. In terms of semiotics we can all interpret universal symbols based on feelings …
UK vs. Romanian digital landscape
Even if there are different countries out there, humans are not that different. Apparently, maximizing organizational borders in global companies, by exporting their brands in localized enterprises, have also exported habits. In the UK as it happens in Romania as …
Social Trends in 2015
The biggest trends usually do the mindset of an industry. In social media, predicting that the trend is data analysis is pushing forward the companies, in their relationships with their consumers. Facebook provides cool insights on what consumers need, however, …
Sensors & tech
There were some interesting challenges and trends unveiled for 2015 by specialists. From wearable tech to the traditional improved versions of smartphones, the most kinky one seems to be communication through sensors. Apparently, sensors work to make you aware of …
Clinique enhances UX live in Covent Garden
Clinique launched a pop-up store similar to a laboratory in downtown London. Where people usually seek for entertainment, in Covent Garden, this big cosmetics brand invites public to lively experience the life of skin. Visitors are able to see how’s …
Facebook Contests. To do or not to do?
Facebook contests have been the chat of the day for some time. However, many issues appeared and big companies started to consider them as illegal or non-ethic. Therefore, now they have some special rules, validated by a lawyer and everything …
Strategy & Creativity. Is this “marriage” to last?
Apparently, there’s a debate still going on related to how would strategy cope with creativity and viceversa. Despite the fact that creativity is much appreciated in international competitions and it seems to conquer the world, the lack of strategy might …