Social storytelling… hmm! I didn’t know that saying stories on Facebook has a name. It is actually part of the content creator’s job to do that. What I wanted to share with you is actually what I understood from this…
Author: Valeria Tudor
Power to the people
Bloggers becoming influencers is a new trend, but somehow they have lost their magic. They became influencers when opinions were totally honest. Since they write for brands during campaigns, they seem to have damaged their credibility. More on the topic …
Marketing Automation Early-Adopters
98% of prospective small business buyers were looking to adopt marketing automation software for the first time, of which 37% came from the notoriously “slow to adopt” real estate industry.
Read more: http://bit.ly/1OSUFCN…
114% investment increase in social marketing
As revealed in the company’s Digital Marketing Snapshop Q2 2015 report, quarterly global spend on Facebook advertising grew 114% year on year (YOY) during the quarter, with 63% of Facebook ad budgets directed towards mobile phones and tablets.
Read …
Retargeting, explained in simple words
“Once a visitor leaves your site, your retargeting platform will display ads to that visitor based on the page they previously visited. Those ads will keep appearing as the visitor surfs the web. Your “lost” visitor can click back and …
Wireless charging furniture
Yeeey! It is happening! Ikea unveiled the furniture that can charge mobile devices – W I R E L E S S. It seems that it is not compatible to any kind of devide, but nevertheless it is a great …
Top 20 UK Superbrands
Unexpected new comer of the shortlist: Dyson. It surpasses Coca-Cola and it’s a multi-billionaire brand. Among the top 20 Superbrands in the UK, there are three remarcable British ones like BBC, John Lewis with British Airways on top of the …
Storyteller Equation
If you were looking for a storytelling formula, Michael Reeves (Business Development Director, Red Bee Media) gives you one:
“Creating the gap works. To have a go yourself, try my magic story-gap-creating formula: Perceived Dissonance + Law of Associative Coherence …
5 video predictions for 2015
Sue Hunt, head of programmatic for Europe, Tremor Video, thinks that the video predictions for the current year are:
1. Linear and digital media consumption will become seamless to the consumer;
2. The growth in performance will be based on …
Brain targeting
There are some guidelines in everybody’s mind, set by some factors including cultural ones. Somehow, the debate can go beyond this and get into semiotics or neuroscience. In terms of semiotics we can all interpret universal symbols based on feelings …
UK vs. Romanian digital landscape
Even if there are different countries out there, humans are not that different. Apparently, maximizing organizational borders in global companies, by exporting their brands in localized enterprises, have also exported habits. In the UK as it happens in Romania as …
Social Trends in 2015
The biggest trends usually do the mindset of an industry. In social media, predicting that the trend is data analysis is pushing forward the companies, in their relationships with their consumers. Facebook provides cool insights on what consumers need, however, …
Sensors & tech
There were some interesting challenges and trends unveiled for 2015 by specialists. From wearable tech to the traditional improved versions of smartphones, the most kinky one seems to be communication through sensors. Apparently, sensors work to make you aware of …
Your biggest advocates have the fewest followers
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Clinique enhances UX live in Covent Garden
Clinique launched a pop-up store similar to a laboratory in downtown London. Where people usually seek for entertainment, in Covent Garden, this big cosmetics brand invites public to lively experience the life of skin. Visitors are able to see how’s …
Facebook Contests. To do or not to do?
Facebook contests have been the chat of the day for some time. However, many issues appeared and big companies started to consider them as illegal or non-ethic. Therefore, now they have some special rules, validated by a lawyer and everything …
Strategy & Creativity. Is this “marriage” to last?
Apparently, there’s a debate still going on related to how would strategy cope with creativity and viceversa. Despite the fact that creativity is much appreciated in international competitions and it seems to conquer the world, the lack of strategy might …
Top Colours by Country
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The Power of Storytelling – Bucharest 2014
Decat o Revista is a publication which drew attention through its creativity and freedom in writing. The journalistic style known by all of us has been reinvented and adorned as to reveal story after story. Succulent articles about real life …
Too much happiness
Too much happiness by Alice Munro – Nobel Prize Winner (Literature) in 2013. Is there anything else you need to read a book? I have discovered Orhan Pamuk this way and I was so thrilled about his style that I …
About sex more than… AMOR
Nice Friday evening, after a relaxing day a work, sunny and less chilly than other evenings. What’s the perfect way to end it? Buy a savoury book from a shabby library, take it out there in the nearest downtown mini-park …
The power of positive thinking
Being in a state of mind that needed some upgrading, I decided to break my rule of not reading motivational books, and I started to lecture avidly “The power of positive thinking” by Norman Vincent Peale (the book on …
Toan’s – Vietnamese food in Bucharest
After some months in London, where I used to go to the Broadway market just to buy a real Banh Mi, I have searched continuously some reminiscences of the Vietnamese cuisine in Bucharest. Lucky me that I bumped into Toan’s, …
NESTworking – powered by Revista de povestiri
I have attended recently a training which impressed me very much – it’s called NESTworking and it takes one month to go trough it. Under Magda Bunea’s close surveillance each of us evolved and assimilated real communication principles. What matter …
Martisor – Local celebration in Romania
Different cultures from around the world generated a powerful symbolism related to the passing in different seasons. Romanians welcome spring by celebrating Martisor – a symbol of luck and fertility. Red & white braids accompany colorful objects, usually handmade, and …
The Girl in the Picture
One of my best friends is from Vietnam, so when one of my colleagues has returned from a trip there with some souvenirs, including books, I couldn’t say no to one of them. It is called “The Girl in the …
Quartet – love is love at all ages
It comes a time when the only thing you can do is keep/start doing whatever you like the most. With musicians is quite easy actually, since they prepare so much to play the parts they want and they dedicate so …
UK Christmas ad battle #infographic
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Best time for posting
Despite the fact that I am always considering that any community has its own rhythm and there are specific timing according to the target, there are a few trending topics of interest in any country that would help us trigger …
Christmas in Wien
Flights from Bucharest to Wien = not cheap at all (around 350 euros), but hey, at least you fly only 45 minutes. The other 20 minutes are for take off and landing. The Wien airport has an amazing modern design …
Our world in pictures by Creative Review
If the world should be described in words, there wouldn’t be enough of them. But pictures seem to transpose everything we need to see, especially if they contain something familiar to us. Check this out:
http://www.creativereview.co.uk/cr-blog/2014/january/our-world-in-pictures…
Romanian learns Tibetan alphabet & brings happiness to people
There’s this Romanian guy who learns the Thibetan alphabet, who asks for money to study Dharma further, but there’s more than that. He wants to bring happiness to people, through patience and wisdom. “Relevance” is the word of 2o14, therefore …
Make your dreams come true
I used to tell stories when I was little and somehow people woudl listen to me with their eyes wide open. I used to hate people who would copy the way I was getting dressed. I didn’t realize back then …
Help Carol help David #indiegogo
This is the kind of picture that impresses people. There’s nothing else to say, there’s nothing else to discover. However, these guys, the children of the old man envisaged in the photo are developing the story and then you see …
Cloud for business #infographics
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Mobile Marketing #infographic
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