Power to the people

Bloggers becoming influencers is a new trend, but somehow they have lost their magic. They became influencers when opinions were totally honest. Since they write for brands during campaigns, they seem to have damaged their credibility. More on the topic …

Wireless charging furniture

Yeeey! It is happening! Ikea unveiled the furniture that can charge mobile devices – W I R E L E S S. It seems that it is not compatible to any kind of devide, but nevertheless it is a great …

Top 20 UK Superbrands

Unexpected new comer of the shortlist: Dyson. It surpasses Coca-Cola and it’s a multi-billionaire brand. Among the top 20 Superbrands in the UK, there are three remarcable British ones like BBC, John Lewis with British Airways on top of the …

Storyteller Equation

If you were looking for a storytelling formula, Michael Reeves (Business Development Director, Red Bee Media) gives you one:

“Creating the gap works. To have a go yourself, try my magic story-gap-creating formula: Perceived Dissonance + Law of Associative Coherence …

5 video predictions for 2015

Sue Hunt, head of programmatic for Europe, Tremor Video, thinks that the video predictions for the current year are:

1. Linear and digital media consumption will become seamless to the consumer;

2. The growth in performance will be based on …

Brain targeting

There are some guidelines in everybody’s mind, set by some factors including cultural ones. Somehow, the debate can go beyond this and get into semiotics or neuroscience. In terms of semiotics we can all interpret universal symbols based on feelings …

UK vs. Romanian digital landscape

Even if there are different countries out there, humans are not that different. Apparently, maximizing organizational borders in global companies, by exporting their brands in localized enterprises, have also exported habits. In the UK as it happens in Romania as …

Social Trends in 2015

The biggest trends usually do the mindset of an industry. In social media, predicting that the trend is data analysis is pushing forward the companies, in their relationships with their consumers. Facebook provides cool insights on what consumers need, however, …

Sensors & tech

There were some interesting challenges and trends unveiled for 2015 by specialists. From wearable tech to the traditional improved versions of smartphones, the most kinky one seems to be communication through sensors. Apparently, sensors work to make you aware of …