5 video predictions for 2015

Sue Hunt, head of programmatic for Europe, Tremor Video, thinks that the video predictions for the current year are:

1. Linear and digital media consumption will become seamless to the consumer;

2. The growth in performance will be based on advertising;

3. Programmatic video will grow;

4. There will be a greater focus on delivering the brand metrics;

5. Brand safety and transparency will be minimum standards.

Read the entire article here: http://wallblog.co.uk/2015/02/16/5-video-predictions-for-the-year-ahead/