Storyteller Equation

If you were looking for a storytelling formula, Michael Reeves (Business Development Director, Red Bee Media) gives you one:

“Creating the gap works. To have a go yourself, try my magic story-gap-creating formula: Perceived Dissonance + Law of Associative Coherence = Tell Me a Story Please, Mr Marketing.”

Read more: http://bit.ly/1wHLIIe