Social storytelling: the recipe for being on Facebook

October 26, 2015 / 0 comments

Social storytelling… hmm! I didn’t know that saying stories on Facebook has a name. It is actually part of the content creator’s job to do that. What I wanted to share with you is actually what I understood from this article: – brands should be relevant; despite the fact that consumers are relaxed, it’s like…

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Power to the people

August 11, 2015 / 0 comments

Bloggers becoming influencers is a new trend, but somehow they have lost their magic. They became influencers when opinions were totally honest. Since they write for brands during campaigns, they seem to have damaged their credibility. More on the topic here:


Marketing Automation Early-Adopters

July 31, 2015 / 0 comments

98% of prospective small business buyers were looking to adopt marketing automation software for the first time, of which 37% came from the notoriously “slow to adopt” real estate industry. Read more:

114% investment increase in social marketing

July 31, 2015 / 0 comments

As revealed in the company’s Digital Marketing Snapshop Q2 2015 report, quarterly global spend on Facebook advertising grew 114% year on year (YOY) during the quarter, with 63% of Facebook ad budgets directed towards mobile phones and tablets. Read more:

Retargeting, explained in simple words

July 31, 2015 / 0 comments

“Once a visitor leaves your site, your retargeting platform will display ads to that visitor based on the page they previously visited. Those ads will keep appearing as the visitor surfs the web. Your “lost” visitor can click back and easily interact with your site.” Read more:

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Wireless charging furniture

March 4, 2015 / 0 comments

Yeeey! It is happening! Ikea unveiled the furniture that can charge mobile devices – W I R E L E S S. It seems that it is not compatible to any kind of devide, but nevertheless it is a great progress that we have been waiting for. Read more on this here:

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Top 20 UK Superbrands

March 4, 2015 / 0 comments

Unexpected new comer of the shortlist: Dyson. It surpasses Coca-Cola and it’s a multi-billionaire brand. Among the top 20 Superbrands in the UK, there are three remarcable British ones like BBC, John Lewis with British Airways on top of the list. Check the entire TOP 20 here:

Storyteller Equation

February 23, 2015 / 0 comments

If you were looking for a storytelling formula, Michael Reeves (Business Development Director, Red Bee Media) gives you one: “Creating the gap works. To have a go yourself, try my magic story-gap-creating formula: Perceived Dissonance + Law of Associative Coherence = Tell Me a Story Please, Mr Marketing.” Read more:

5 video predictions for 2015

February 20, 2015 / 0 comments

Sue Hunt, head of programmatic for Europe, Tremor Video, thinks that the video predictions for the current year are: 1. Linear and digital media consumption will become seamless to the consumer; 2. The growth in performance will be based on advertising; 3. Programmatic video will grow; 4. There will be a greater focus on delivering…

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creative brain

Brain targeting

February 8, 2015 / 0 comments

There are some guidelines in everybody’s mind, set by some factors including cultural ones. Somehow, the debate can go beyond this and get into semiotics or neuroscience. In terms of semiotics we can all interpret universal symbols based on feelings like love, safety and so on. On the other hand, in terms of neuroscience the…

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