Power to the people

Bloggers becoming influencers is a new trend, but somehow they have lost their magic. They became influencers when opinions were totally honest. Since they write for brands during campaigns, they seem to have damaged their credibility. More on the topic …

Marketing Automation Early-Adopters

98% of prospective small business buyers were looking to adopt marketing automation software for the first time, of which 37% came from the notoriously “slow to adopt” real estate industry.

Read more: http://bit.ly/1OSUFCN…

Retargeting, explained in simple words

“Once a visitor leaves your site, your retargeting platform will display ads to that visitor based on the page they previously visited. Those ads will keep appearing as the visitor surfs the web. Your “lost” visitor can click back and …

Wireless charging furniture

Yeeey! It is happening! Ikea unveiled the furniture that can charge mobile devices – W I R E L E S S. It seems that it is not compatible to any kind of devide, but nevertheless it is a great …

Top 20 UK Superbrands

Unexpected new comer of the shortlist: Dyson. It surpasses Coca-Cola and it’s a multi-billionaire brand. Among the top 20 Superbrands in the UK, there are three remarcable British ones like BBC, John Lewis with British Airways on top of the …

Storyteller Equation

If you were looking for a storytelling formula, Michael Reeves (Business Development Director, Red Bee Media) gives you one:

“Creating the gap works. To have a go yourself, try my magic story-gap-creating formula: Perceived Dissonance + Law of Associative Coherence …

5 video predictions for 2015

Sue Hunt, head of programmatic for Europe, Tremor Video, thinks that the video predictions for the current year are:

1. Linear and digital media consumption will become seamless to the consumer;

2. The growth in performance will be based on …

Brain targeting

There are some guidelines in everybody’s mind, set by some factors including cultural ones. Somehow, the debate can go beyond this and get into semiotics or neuroscience. In terms of semiotics we can all interpret universal symbols based on feelings …

UK vs. Romanian digital landscape

Even if there are different countries out there, humans are not that different. Apparently, maximizing organizational borders in global companies, by exporting their brands in localized enterprises, have also exported habits. In the UK as it happens in Romania as …

Social Trends in 2015

The biggest trends usually do the mindset of an industry. In social media, predicting that the trend is data analysis is pushing forward the companies, in their relationships with their consumers. Facebook provides cool insights on what consumers need, however, …

Sensors & tech

There were some interesting challenges and trends unveiled for 2015 by specialists. From wearable tech to the traditional improved versions of smartphones, the most kinky one seems to be communication through sensors. Apparently, sensors work to make you aware of …

The Power of Storytelling – Bucharest 2014

Decat o Revista is a publication which drew attention through its creativity and freedom in writing. The journalistic style known by all of us has been reinvented and adorned as to reveal story after story. Succulent articles about real life …

Too much happiness

Too much happiness by Alice Munro – Nobel Prize Winner (Literature) in 2013. Is there anything else you need to read a book? I have discovered Orhan Pamuk this way and I was so thrilled about his style that I …

About sex more than… AMOR

Nice Friday evening, after a relaxing day a work, sunny and less chilly than other evenings. What’s the perfect way to end it? Buy a savoury book from a shabby library, take it out there in the nearest downtown mini-park …

The power of positive thinking

Being in a state of mind that needed some upgrading, I decided to break my rule of not reading motivational books, and I started to lecture avidly “The power of positive thinking” by Norman Vincent Peale (the book on

Toan’s – Vietnamese food in Bucharest

After some months in London, where I used to go to the Broadway market just to buy a real Banh Mi, I have searched continuously some reminiscences of the Vietnamese cuisine in Bucharest. Lucky me that I bumped into Toan’s, …

Martisor – Local celebration in Romania

Different cultures from around the world generated a powerful symbolism related to the passing in different seasons. Romanians welcome spring by celebrating Martisor – a symbol of luck and fertility. Red & white braids accompany colorful objects, usually handmade, and …

The Girl in the Picture

One of my best friends is from Vietnam, so when one of my colleagues has returned from a trip there with some souvenirs, including books, I couldn’t say no to one of them. It is called “The Girl in the …

Quartet – love is love at all ages

It comes a time when the only thing you can do is keep/start doing whatever you like the most. With musicians is quite easy actually, since they prepare so much to play the parts they want and they dedicate so …

Best time for posting

Despite the fact that I am always considering that any community has its own rhythm and there are specific timing according to the target, there are a few trending topics of interest in any country that would help us trigger …

Christmas in Wien

image (12)Flights from Bucharest to Wien = not cheap at all (around 350 euros), but hey, at least you fly only 45 minutes. The other 20 minutes are for take off and landing. The Wien airport has an amazing modern design …

Make your dreams come true

I used to tell stories when I was little and somehow people woudl listen to me with their eyes wide open. I used to hate people who would copy the way I was getting dressed. I didn’t realize back then …

Help Carol help David #indiegogo

This is the kind of picture that impresses people. There’s nothing else to say, there’s nothing else to discover. However, these guys, the children of the old man envisaged in the photo are developing the story and then you see …